I’m currently reading Jeff Jarvis’s Geeks Bearing Gifts which is really rather good. His main argument is that news organisations are measuring the wrong things with visits, page views and unique users. We should be measuring engagement.
“If news organisations are to serve communities, they often need to act as community organisers to marshal the forces of communities in very practical ways:listening to their needs, drawing their attention to an issue, convening them to gather together and discuss the issue, urging them to action, and helping them to reach their goals”
More on this in future posts.